Picture the food and grocery industry one-hundred years ago, and you’ll likely come up with a mental image much different than the current state of Meal Kit Services and food service. Today, the grocery industry is slowly but steadily orienting itself back toward the kind of full-service experience that was so common nearly a century ago.
But what, exactly, is creating this kind of change? The answer is meal and meal kit delivery. The meal delivery industry promises to do away with the self-service normalcy found in grocery stores today. Meal delivery and its focus on full-service care is a serious contender to brick-and-mortar grocery retailers that depend on regular customers who are accustomed to the self-service-style grocery experience.
Convenience is Key, and Customers Need to Know About Meal Kit Services
A reasonable question to ask yourself might be “who, exactly, is purchasing meal delivery services?” The answer is straightforward. Grocery shoppers — in this case, specifically working adults — need to make the most of their time when purchasing food. They’re likely busy, stressed, and don’t have that much time to cook something up for dinner by the time they get home from work. These people are prime candidates for meal delivery service subscriptions. And the industry for meal delivery services has taken note.
Meal Kit Services important to remember that this relationship between meal delivery services and the grocery industry is vital to meal delivery’s long-term success. Meal delivery does, after all, need a platform off which to market itself to potential consumers. Grocery stories, brick-and-mortar grocers, traditional supermarkets — all of these outlets are prime platforms for meal delivery services to promote themselves.
Otherwise, meal delivery and meal kit delivery services won’t have an advantage to stand out in the incredibly saturated and mature grocery and foodservice markets. Even big name players like Blue Apron have struggled with customer retention and spent millions to keep their brand name recognizable. That’s why the grocery and foodservice industries are such a great and simple springboard for meal delivery to connect with customers.
Meal Delivery as the Answer to Working Adults, Families, and People Who are Just Plain Busy
Once customers know about healthy meal plan delivery in Toronto and the convenience they offer, they’ll be much more incentivized to try it out. Those customers, broadly speaking, tend to be working adults and adults with spouses and children. For people like this who have limited time per day to spend on cooking and meal prep, meal delivery services are simply a godsend.
Meal Kit Services can have the opposite effect that a trip to the grocery store has on someone making the commute home from work. Rather than spend more time going to the store, spending more time budgeting per month to account for groceries, and then getting home and still having to cook, people can simply order meal delivery.
Meal delivery can actually bring working adults closer together with their families, which allows them to spend time cooking without all of the hassle of getting the ingredients paid for and together in the first place. This aspect of meal delivery encourages future purchases and customer loyalty to meal deliver brands.
Subscription-Based Platforms and Meal Delivery’s Plan for the Future
Meal delivery brands who want a long-term shot at upending the grocery industry may consider starting with subscription-based services. Subscriptions to meal delivery services take advantage of the e-commerce world which are great at competing with brick-and-mortar and more traditional-style grocers.
A healthy mixture of subscriptions that offer customers incentives to renew subscriptions with a flexible, modern marketplace enabled by e-commerce is exactly what meal delivery providers should think about. The grocery industry has been slow to adapt to the world of e-commerce that giants like Amazon are so good at taking advantage of. In fact, Amazon has been quite adept at noticing meal delivery’s potential to market itself online, and has been busy positioning itself to break the grocery industry as we know it.
Look to more meal delivery providers offering subscription-based models in the near future. These A-rate players will undoubtedly leverage marketing campaigns to attract as wide a base of customers as possible. The state of the grocery industry can now only hold its breath in anticipation to see how these meal delivery providers will affect the market for groceries and food service overall.